February 19, 2008
How Much for That Baby on the Cover?
People magazine is poised to pay Jennifer Lopez and Marc Anthony between $4 million and $6 million for exclusive U.S. rights to the first photos of their expected twins, people familiar with the negotiations said last week. At the high end, the payout would not only match box-office receipts for J.Lo’s “Gigli,” maybe a modest achievement even for newborns, but also set a stratospheric standard in the market for celebrity baby photos. Shiloh Jolie-Pitt, after all, only generated $4 million — if that. More at Adage
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